Month: September 2019

Many small business’s today, overlook the benefits of text messaging when it comes to advertising and promoting their services and products to customers, as social media has mostly dominated that area. Savvy entrepreneurs are tuned into text message marketing and have been able to engage with customers in a very quick and cost-effective way. People enjoy looking at their phones and this can be viewed as a resource.

While it can be a daunting task, trying to choose a text messaging service for your small business, as there are so many of these services available offering different things, finding the right one is the key to reaping the benefits of mobile text marketing. Examples of small business text messaging benefits are:

You Can Engage With Customers In Real Time

Social media has been a boon to many up and coming businesses but text messaging has an advantage over social media platforms – the information is more immediate with text messaging, on Facebook for example, people like many pages which leads to many notifications, a lot of scrolling is involved to get the right information. With a text message you see the information there and then.

Reach More Customers At Once

A good texting service will offer automation as a key tool ,this means that you will send the same text message to all of your customers at the same time. You can also send regular reminders with this every now and again as is necessary.

Customize Your Texts

Some text marketing services are able to store and process customer data, like birthdays, locations and names, this opens a world of possibilities in creating personalized marketing campaigns – it makes the customer feel special and more engaged.

Gather Customer Feedback

Through sending surveys and polls to customers by text, you can get a clearer sense of the way customers think without actually having to talk to them and people do like to be asked their opinion, this gives your business an advantage as you can adapt accordingly. Many texting solutions offer this way of engagement as a function.

It Is Cost Effective

When you compare the cost of texting to other marketing strategies, it is a cheaper way of reaching the public with information on your business. There is no having to pay for expensive printing or mailing letters and brochures, many of which have graphics and pictures in color. adding to the expense of printing.

In Summary

The ways in which small business text messaging solutions improves companies, more entrepreneurs are bound to utilize this strategy and for many it will be the way forward for their business.…

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Being in the business world means that you’re categorized into certain groups as you grow from a small to established company. If you’ve been placed into the “high risk merchant” category, you want to know what that is and how it pertains to your future. Learn all about the high-risk merchant designation so that you can take control of your business prospects.

Specific Industries

It’s a fact that the financial world is discriminatory when it comes to certain industries. They’re deemed as “high risk” regardless of your stellar background. These industries can include these areas, such as:

• Adult products

• Online-relationship fulfillment

• Bail bonds

You might have a legitimate business, but you’ll still need the help of high risk merchant services in order to conduct daily operations. The old adage of “spending money to make money” still applies. These merchant services allow you to charge consumers’ debit and credit cards as necessary.

Guarantor’s Credit History

Your company may also be a high-risk merchant if the guarantor has poor credit. Bankrupting a previous business or ignoring monthly bills are alarms for banks. They don’t see you as a responsible entity.

To prove the bank wrong, you need some credit to build up your new perspective on life. These options are possible through high risk merchant services. Show off your responsibility now so that future credit applications won’t be immediately earmarked as high-risk scenarios.

Future Deliverables

Another industry-specific reason why you’re categorized as a high-risk merchant is selling future deliverables. A good example of these sales are charges for hotel stays next year.

In essence, you’re charging a person a fee based on a promise to go on vacation. That buyer may pull out of the deal at some point, which forces you to return the money. Banks don’t look upon this practice as a solid way to make guaranteed money.

Financial Overreach

Did you overestimate your sales last year? Did you end up in the red? Financial problems for startup companies aren’t uncommon, but banks will hold it against you as financial overreach. They simply don’t want to take on the risk of losing money with your account.

The only way to pull yourself out of this problem area is by staying in the black all year long. In fact, you may need to prove several years of good numbers before you aren’t considered a high-risk merchant.

Credit-Card Blacklisted

It’s hard to believe, but there’s a blacklist in the credit-card world. Referred to as TMF or MATCH, this list goes through Mastercard. Any company that’s had serious issues with credit will be recorded and advertised through this platform.

You’re officially a high-risk merchant at this point. Turning to high risk merchant services may be your only way to operate now. Access to charging credit and debit cards is crucial in any business today.

Working hard and making a name for yourself will help you move from the high-risk category. Go through the financial steps in order to solidify your stance in the industry. Your integrity shows through, which leads to easier financing and more options in the near future.
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